Ethiopia Connect
Ethiopia Connect is a Norad-funded project cooperation between Alliance Microfinance AS (AMAS), Norwegian Church Aid, Bakken & Bæck (a Norwegian tech company) and East African Group (a leading industrial conglomerate in Ethiopia).
AMAS is the lead partner and grant manage for the project, aiming to provide farmers in the greater Addis Ababa urban areas with digital, financial services and market integration through a digital agri-bank.
Through mobilizing and training, and by offering access to markets and offering of financial services, we shall help businesses and farmers grow to become sustainable, profitable and scalable – in order to provide more jobs and strengthen the economy of Ethiopia.

Facts about Ethiopia
- Population: 126.5 million people
- 2nd most populated country in Africa
- Approx. 24% of the population lives under the poverty line which is 7 184 Ethiopian Birr per person per year - $129.31 USD per person per year - 1365 NOK per person per year
- GDP in 2023 was approx $171.3 billion
- Main source of income is agriculture, providing employment for over 70% of the population.
- The main agricultural products include coffee, pulses, oilseeds, potatoes, sugarcane and vegetables.